Privacy Policy

Effective Date: 29th May 2025

MidwifePlus Ltd

1. Introduction

At MidwifePlus Ltd ("we", "us", or "our"), we are committed to protecting and respecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable privacy and safeguarding legislation.

2. Information We Collect

2.1 Personal Information

We collect information that you provide directly to us, including:

• Name, email address, and contact details
• Date of birth and demographic information
• Professional qualifications and certifications (for midwives)
• Medical history and pregnancy-related information (for clients)
• Payment and billing information

2.2 Health Information

As a healthcare platform, we process sensitive health data in accordance with UK GDPR and the Data Protection Act 2018. This includes pregnancy records, clinical notes, and care plans.

2.3 Usage Information

We automatically collect information about your device and how you interact with our platform, including IP address, browser type, pages visited, and access times.

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our services
• Match clients with appropriate midwifery professionals
• Facilitate communication between midwives and clients
• Process payments and maintain billing records
• Ensure compliance with healthcare regulations
• Send important notifications and updates
• Protect against fraud and unauthorized access

4. Legal Basis for Processing

We process your personal data under the following legal bases:

• Consent: You have given explicit consent for processing your data
• Contract: Processing is necessary for the performance of our services
• Legal Obligation: We must comply with healthcare regulations
• Vital Interests: Processing is necessary to protect health and safety

5. Data Sharing and Disclosure

We may share your information with:

• Healthcare Professionals: Midwives and relevant medical staff involved in your care
• Service Providers: Third-party vendors who assist in operating our platform
• Legal Authorities: When required by law or to protect rights and safety
• NHS and Healthcare Bodies: As required for continuity of care

6. Data Security

We implement appropriate technical and organizational measures to protect your personal data, including encryption, secure servers, and access controls. However, no method of transmission over the internet is 100% secure.

7. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Rectify inaccurate data
• Request erasure of your data
• Restrict processing of your data
• Data portability
• Object to processing
• Withdraw consent at any time

8. Data Retention

We retain your personal data for as long as necessary to provide our services and comply with legal obligations. Medical records are retained in accordance with NHS guidelines and professional standards.

9. Children's Privacy

Our services are not directed to individuals under 18. We do not knowingly collect personal information from children without parental consent.

10. International Data Transfers

Your data is primarily stored and processed within the UK. Any international transfers comply with UK GDPR requirements and appropriate safeguards.

11. Cookies and Tracking

We use cookies and similar technologies to enhance your experience. You can control cookie preferences through your browser settings.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last Updated" date.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

14. Supervisory Authority

You have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection issues.